Journal Entry #12

I found some handwritten text in an advertisement for the 2011 Toyota Highlander. There is a picture of the back of the car and on the side there are notes about some of the cool features that it has. I think it is meant to look like a kid wrote them, showing how much he likes the car. Even though most of the words on the page are handwritten, they are very neatly done. I think the handwritten words have a nice touch to the page, and I even think it is better than type. The handwritten words make it look like a child wrote it, and that he approves of the car. If children like the car and think it is cool, I think that is something that would make parents consider buying one to drive their family around in.

Journal Entry #11

I think there are a lot of cigarette advertisements that are interesting to write about, so once again I tried searching the web for one. I was expecting something a bit different, but this came up and I decided to choose it because I think it definitely contains a myth. The connotative value of this advertisement is a man by himself out in nature. He is taking a break from his bike ride so he can enjoy a cigarette. The denotative value of this advertisement is that not only is he a man, but a rugged, wilderness-exploring man. Also, rugged, wilderness-exploring men smoke Camel cigarettes. I think this is a myth because one does not achieve this lifestyle just by smoking a certain brand of cigarettes. However, it is like the advertisement is saying “you can be like this man too if you choose Camel”. I am not exactly certain that this advertisement works for men, because I am not one, plus cigarettes don’t really appeal to me at all, regardless of how it is being advertised. Personally I think companies should avoid advertisements like this, because obviously you can’t transform into a completely different person just by choosing one brand over another.

Journal Entry #10

In this ad, a young woman is hooked through her lip and is being pulled by a fishing line, as if she was actually caught by someone who was fishing. As the text at the bottom of the ad suggests, she is “hooked” on cigarettes. I think this ad is successful at showing that smoking is not only bad for you, but it can kill you too. When a fish sees bait on a hook, they think it is something good and take a bite, which could lead to their death. Some people are attracted to cigarettes, but then become addicted, and may eventually die of health problems such as lung cancer.

Journal Entry #9

 

The Apple logo uses monochromatic colors, much unlike its older rainbow colored logo. I think this logo is much better because it has a simple color scheme that doesn’t go overboard. Also I think this color scheme is good because when I think of technology, I also think of metallic or monochromatic colors.

Quizno’s uses green, red, and tan in their color scheme for their logo.  I think the colors could represent tomatoes, lettuce, and bread, since it is a sub sandwich company. The red and green in the logo are complementary colors, which make the logo stand out. 

Twitter uses a blue bird for its logo. The bird is blue with a yellow-orange beak and legs, which are split-complementary colors. I don’t think the colors particularly mean anything except for when I think of a bird, I also think of the sky which is also blue.  

Journal Entry #8

Angry

Sad

Joyous

Unispired

Scared

For the angry emotion, I chose fire and a steam engine because when people get angry, they seem to get very hot and let of steam. I also chose more angry faces to illustrate the emotions. For the sad emotion, I chose a overcast sky and a dead flower because those are things that can make people sad. I also chose sad fad faces and a crying face as well. For the joyous emotion, I found a picture of a person leaping, someone throwing their arms up, and a little girl enjoying some ice cream because these are all things that people do when they are happy or things that make them happy. I also added some happy faces as well, but not just happy but really happy.  For the uninspired emotion, I chose a picture of an empty thought bubble because when you are uninspired you usually don't have a lot on your mind. I also put pictures of people who looked like they were having a hard time thinking or they were having a writer's block. For the scared emotion, I got a picture of someone hiding behind something in fear and someone hiding in their bed with there hair sticking up, which seems to happen whenever someone is shocked or scared. I also found a scared dog and two different scared faces, including one that was sweating because people seem to also sweat if they are really scared.

Journal Entry #7

Journal Entry #6

To be added