In this ad, a young woman is hooked through her lip and is being pulled by a fishing line, as if she was actually caught by someone who was fishing. As the text at the bottom of the ad suggests, she is “hooked” on cigarettes. I think this ad is successful at showing that smoking is not only bad for you, but it can kill you too. When a fish sees bait on a hook, they think it is something good and take a bite, which could lead to their death. Some people are attracted to cigarettes, but then become addicted, and may eventually die of health problems such as lung cancer.
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