Journal #15

The product I took a picture of was a free pen from a Chiropractor. It’s not the most amazing product, but because of its unique design I chose to take a picture of it. What I like about this pen is that it is supposed to be shaped like a spine, which is appropriate because it is advertising a Chiropractor. There’s not much writing on the pen except for the name of the Chiropractor and other information about it. Even though it is just a pen, which probably didn’t cost much at all to produce, I think it is a successful product because it is advertises a Chiropractor in a successful way. It’s a creative and memorable way to advertise your company, and whenever you need to write something and you use this pen, you will be reminded of the company.

Journal #14

 

 Even though it feels like I have seen Papyrus font in many different places before, I had a bit of trouble finding something that used it. I went to the grocery store to see if I could find anything that used this text. The first thing I found was a bottle of Arizona Green Tea. I have seen the logo many times but I never really noticed that it used the Papyrus font. The picture I took of it did not come out very well but I still wanted to upload it to show that I actually took it myself instead of just getting a picture of it off of the internet. I also found the same writing on a gift card for Olive Garden. The font, to me, gives things an exotic look. It is also in a way somewhat relaxing to me. For example, if I were to see a spa that had its sign in Papyrus font, I would think, “Hey, I want to go to that spa. It looks pretty chill” and the same would go for restaurants and maybe even other places as well. So, I think that in a way it is a good font to use for a lot of different things, and plus I actually like the font a lot.

Journal Entry #13

Journal Entry #12

I found some handwritten text in an advertisement for the 2011 Toyota Highlander. There is a picture of the back of the car and on the side there are notes about some of the cool features that it has. I think it is meant to look like a kid wrote them, showing how much he likes the car. Even though most of the words on the page are handwritten, they are very neatly done. I think the handwritten words have a nice touch to the page, and I even think it is better than type. The handwritten words make it look like a child wrote it, and that he approves of the car. If children like the car and think it is cool, I think that is something that would make parents consider buying one to drive their family around in.

Journal Entry #11

I think there are a lot of cigarette advertisements that are interesting to write about, so once again I tried searching the web for one. I was expecting something a bit different, but this came up and I decided to choose it because I think it definitely contains a myth. The connotative value of this advertisement is a man by himself out in nature. He is taking a break from his bike ride so he can enjoy a cigarette. The denotative value of this advertisement is that not only is he a man, but a rugged, wilderness-exploring man. Also, rugged, wilderness-exploring men smoke Camel cigarettes. I think this is a myth because one does not achieve this lifestyle just by smoking a certain brand of cigarettes. However, it is like the advertisement is saying “you can be like this man too if you choose Camel”. I am not exactly certain that this advertisement works for men, because I am not one, plus cigarettes don’t really appeal to me at all, regardless of how it is being advertised. Personally I think companies should avoid advertisements like this, because obviously you can’t transform into a completely different person just by choosing one brand over another.

Journal Entry #10

In this ad, a young woman is hooked through her lip and is being pulled by a fishing line, as if she was actually caught by someone who was fishing. As the text at the bottom of the ad suggests, she is “hooked” on cigarettes. I think this ad is successful at showing that smoking is not only bad for you, but it can kill you too. When a fish sees bait on a hook, they think it is something good and take a bite, which could lead to their death. Some people are attracted to cigarettes, but then become addicted, and may eventually die of health problems such as lung cancer.